Monday, June 05, 2006

The Future of Personalised Start/Home Pages

Personalized Start Pages is a growing, but fiercely competitive, market. So what are they? Predominantly they're homepages for Web information, gadgets and widgets. The impact they will have on our ordinary lives is that they are going to be very personalised homepages to which we will go to everyday of our lives. They will contain our favourite news sites, RSS feeds, photos and much more.

The kingpins of this domain are still Yahoo, Google and Microsoft. And then there will be a few more start-ups on the periphery. Personally, I find that the most comprehensive is still My Yahoo. Google's is more customisable, but not as comprehensive as that of My Yahoo; and I must confess that I tried getting myself to use MSN but gave up after a while.

I believe that personalised start pages, together with news feeds (e.g. Findory, Digg, CNN, and so on) and RSS feeds, will have a combined effect that is more far reaching that each on its own. Imagine that we can now have information and news that we want presented to us from different perspectives on a single page. Imagine that we can also assess this page from our PCs, and our mobile phones. With the internet becoming more ubiquitous, it will not be long before we have personalised pages on our TV sets, our PCs, our mobile phones, our refrigerators, our cars, in our airplane seats, and ...... the list goes on.

What an impact that will have !

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