Google Trends looks set to be a real addictive time waster, just like computer games ! With it, you can see how each search term has been used over time. But the best part is that you can compare one or more search terms.
The picture shows my comparison of the search terms Yahoo (in red) and Google (in blue). Funny why Yahoo is searched more often than Google ... in google itself !
Ok, we can also compare the frequency of the search terms across geography, as can be seen in the lower part of the picture. I think all in all, its such a fun research tool. If you are into Google AdWords, this tool can help you choose your search terms carefully to drive more traffic to your ads. If you are a marketing person, it can also tell you how people react to certain brands (in my example, Yahoo s. Google).
I think you should give Google Trends a try. It is easy enough to use.
Rating: 8 out of 10 (really good)
Ease of use: 9 out of 10 (really easy)
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