More about Squidoo lenses

The more I think about the concept of lenses in Squidoo, the more I begin to think that Squidoo as a co-op of lens masters is going to be BIG !

With search engines today producing copious amounts of results everytime you do a search, you will appreciate that lenses are hand-crafted webpages that leverage a human's expertise by pointing to recommended content and resources online. These lenses help you find a unique, human perspective on things that interest you... fast, as opposed to less meaningful machine generated search results.

So whereas searches with Google and Yahoo would be good if you are willing to wade through tons of material as you are doing your research, Squidoo lenses are more effective if you want to effectively LEARN about a subject FAST. Having understood a subject better, you may then resort to a little more in-depth research using Google or Yahoo.

By aggregating these lenses, Squidoo attracts and then redirects traffic all day long. Seth Godin and his team have built an online platform that makes it easy for anyone to build lenses on topics they are passionate about. Not only can Lensmasters spread their ideas, get recognized for their expertise, and send more traffic to their Web sites and blogs-they could also earn royalties.