As I was surfing the net about Squidoo, I stumbled upon some material on how the founder of Squidoo, Seth Godin, launched Squidoo. In October, on his personal blog (http://sethgodin.typepad .com), Godin offered a free 31-page ebook called Everyone's an Expert (about something): The Search for Meaning Online (www.squidoo.com/pages/EveryoneIsAnExpert.pdf).
Quite a good read. In the eBook, Godin launched Squidoo, describing it as being about online lenses: a way to filter a person's expertise on a subject onto a single page. Godin claims that by checking out a lens on a topic of interest, we can quickly find what we are looking for. A person who makes a lens is a lensmaster, and he or she uses a lens to provide context. Everyone is an expert, and Squidoo helps them to share with the world.
Good reading.
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